So you want use video as a medium to tell your business story. To make the process easier we have provided you an easy outline for what you might want for your business content. Of course, where you are displaying this content does matter, this will get your brain moving in the right direction and help in your content creating process. We are literally giving you our secrets, not all of them though.
Check them out below…
8 PRINCIPLES
8 PRINCIPLES
BRANDING
This is our most popular option, rightfully so. Your brand highlighted in detail. It is an elaborate product highlight video mixed in with an “About Us”. This means we will be highlighting your product, your employees, your business endeavors, your community commitment and more. This is a one stop video to get a full run down of what you and your business are all about. We like to nail down what you do best in 3 strong points and then we nail those points home. Since most business we work with want this video, we provide a great option to get the most bang for your buck. Pick one or two other video principles below first and we can shoot those while also getting other shots that help your branding story while on location. Two birds, one stone.
EDUCATION / INSTRUCTION
Sometimes, all we need is a little visual learning. We are visual artists so obviously teaching in this medium works for us quite well. It should for your audience too! We provide educational videos in a few different ways but ultimately it is to teach groups of people about a certain role or product that they provide. These videos are typically in house employee training videos like this example video for Major League Soccer. We will create a script and elevate your production to a professional level.
PRODUCT HIGHLIGHT
Have an incredible product or service?? Do these products or services speak for themselves. Then let the camera do the talking!! A product highlight video teases your product/service and is intended as a hype video. Whether it’s a food/beverage item or a special service, let us show the world how cool your business is. These videos are typically for social media content. We will find 3 main points and nail them home in multiple videos ranging from 5 second reels to 60 second cinematic highlights. Even just one shoot can provide you enough content for weeks. Who doesn’t love a great product video, by the way. With music, sound design and pacing, we carefully craft a beautiful video that anyone can enjoy and that you can be proud of. Check out these examples >>>>
NARRATIVE
We shoot all types of films and videos during the course of the year. We are true filmmakers at heart and we love story telling in a narrative form. We think taking your content to the next level with skits and short stories is a very creative and inspiring way to show the world what your business is all about. We can collaborate and tackle points with a little flair by making a tasteful and slightly comedic sketch. This is top tier marketing and branding in our book. This proves to your client that you are not only professional and successful but also cool.
EVENT COVERAGE
Event coverage can be something as simple as documenting and covering a day or night event. We like to add a little story into what motivated this event or what came out of it. Our event recaps range from beer festivals and special ceremonies to professional sporting matches. At Good Time Film Co, we particularly work and have plenty of experience with soccer at the highest levels in the country. We work with Major League Soccer and clubs like NYCFC, NY Red Bulls, Kingston Stockade and The Hudson Valley Hammers. Although soccer is our main bag, we are skilled and equipped for any fast paced sporting event from pro to academy.
FAQ
Frequently asked questions can be squashed with a simple video. We line these questions up with you and figure out a way to create a mini video series of your most asked questions but also make it seem like it isn’t a FAQ video. These videos are usually found on your website but it is valuable content for your followers on social media that might be wondering the same things. One of these questions might be holding back a potential client and these videos will help them make their decision a little easier.
BUSINESS CULTURE
The human element. When relate to the people behind a business or company, we are driven to work with them. As a customer, we see product videos and advertisements everywhere all day long. Even if people are familiar with your product/service it is important to let them in and show them who you are. A little insight into what drives your passion. These videos can help a potential client make a decision to work with you. We disguise these videos by throwing in a face and voice of someone behind the scenes. At a restaurant, this can be the Exec Chef or bartender. At an office company this can be the CEO or someone on the front lines. Having an individual or multiple individuals talk about the product/service from their point of view lets people know the people that work for you love what they do. Passion attracts people.
TESTIMONIAL
Many people think of testimonials videos as boring. We agree. We also agree that they are extremely important as well. Of course, hearing a client talk first hand of your product/service is fantastic, it doesn’t always have to be the client. Testimonials, in our opinion, include industry leading experts interviews and case study presentations as well. All of these things are PROOF that your product/service actually work from real people. We like to spice it up with our own pro style rather than just a basic video anyone can provide.
WHAT NEXT?
We provided you some great insight to what we can provide for your business and included our own examples. If any of this interests you, please contact us below!
[If you are a filmmaker or content creator and you have landed on this page, then I am sure you’re looking for some insight. That's great! Use these principles, we won't be mad, they WORK!]